The wonderful invention of the internet has opened doors to engagement between brands and consumers that used to be extremely situational. For instance, if you wanted to hear a professional speak on their industry, you would have to attend an event or look up a previously recorded video.
While these tactics are great for spreading brand awareness and getting people excited about what you have in the works, they are not always the best option. Live events have limited space, and much of the event planning is out of your control. Prerecorded videos are great, but they don’t give you the chance to engage the same way you can when talking to a live audience.
Luckily, there are now webinars to fill the gap. Webinars are online speaking presentations where an industry expert talks to a virtual crowd about various important topics and the community as a whole. Business leaders use this opportunity to generate new leads, understand their target audiences and more.
Today, we will look at several tips that will help you turn a regular webinar into something extraordinary.
Map your speaking points.
The first thing to do is map out the points you want to talk about during your presentation. You can decide the flow that’s right for you, but you should make sure that your transition in thought makes sense to the audience.
Start by thinking about the major topics you want to discuss. Break those ideas into smaller, essential concepts that are worth discussing. Once you have all of your ideas listed, you can start putting them together like a puzzle.
The goal is to create a natural-sounding speech that allows you to touch all the crucial bases without taking up too much time. For most people, an hour is the perfect time length for a webinar. If you host something on the short side, you may not have the time to deliver all of your points. On the other hand, if your event is too long, you will start seeing people disconnect and lose interest in your webinar.
Your mapping should include how long you plan on speaking on each topic. Feel free to add some wiggle room, but try to keep the entire presentation, as in the time that you are speaking, between 50 minutes and one hour.